Editorial Plan For An Outdoor Gear Blog

Starting a blog is one of the easiest things in the world. Even a child could do a good job, so there’s no reason why you shouldn’t. You pick a domain name, choose a theme, and start blogging. However, building a successful blog takes a lot more than this. For instance, an outdoor gear blog can be successful, or it can be the biggest flop of your life. The secret is in your editorial plan and in your ability to stick to it on long-term.

cycling helmet closeup on bicycle outdoors
cycling helmet closeup on bicycle outdoors


You may already wonder what an editorial plan is. If you write about random things or outdoor gear nobody searches for, you are never going to be successful, as people won’t be interested in your content. Even worse, those who might be interested are never going to find your blog.

Things may seem discouraging, but there’s hope if you learn how to treat blogging as a profession, rather than a hobby. First of all, you should define your topics carefully, hence the need for a solid editorial plan to help you cover all of them. Some bloggers prefer to have a special posting for each day of the week. For instance, you have assigned the Mondays to articles about outdoor tents, the Tuesdays to Swiss army knives, and so on, depending on how many articles you intend to publish every week. You may not be able to write a high-quality piece of content every day, so you should probably stick to two or three blog posts per week, as this is a more reasonable target.

Your editorial plan has to take into consideration the keywords your articles are going to target. You need to make sure you pick terms with high search volumes and moderate to low competition, as they have the best potential to bring you a lot of targeted traffic. If you write about random topics, without targeting any keyword, you may only rank high for terms very few people search for. This means that even if you occupy the top spot in search, you won’t have too many visitors coming, as there are not enough searches. This is the problem of almost all bloggers out there, as they are clueless about SEO and about picking the right keywords, to benefit from free traffic search engines would send them. You should be smarter, as the results are going to be there for you sooner rather than later.

Regarding timing, you can develop your editorial plan for one or two weeks at a time. Do your keyword research, choose the most lucrative search terms, and try to find affiliate programs for the outdoor gear you intend to write about. Come up with good titles for all your stories, and then start writing them one by one. Having a list of titles beforehand makes writing much easier. If you want, you can do your keyword research for the whole month at once. Like this, you can focus on writing the best possible content on the already chosen topics. It’s a good idea to use the scheduling function when publishing your articles. This would enable you to focus on other things as well. You should expect to spend a lot of time on social media, as you need to make your blog known to as many people as possible. This takes a lot of time, so it’s best to free your mind from writing for a few days so that you can make the most out of your social media endeavors. All these can help you build a successful blog, be it you choose to write about outdoor gear or any other topic.